Selasa, 25 November 2014
Fashion Bloggers Are Making More Than Ever Before
According to an internal e-mail obtained by WWD, Rebecca Minkoff was in negotiations to pay Fashiontoast’s Rumi Neely $3,000 to Instagram herself wearing the designer’s denim line when it launched last summer, although the deal was never completed. It's also rumored that Rebecca Minkoff did pay Song of Style's Song $5,000 to publish a photo wearing a pair of bandana print shorts from that collection, although the brand still denies doing so. Calvin Klein enlisted bloggers, including Leandra Medine of Man Repeller, to help break its #mycalvins campaign on Instagram in February. The throwback to the Calvin Klein logo waistband included bloggers and celebrities posting photos on Instagram of themselves in their Calvins. Since it began, the campaign has engaged more than 200 influencers from 25 countries, with a combined 300 posts reaching almost 200 million fans and generating more than six million fan interactions. The bloggers, though, are developing the way in which they share this content, adding their own personal touches. This is important to many of them, including Grey-Yambao. He doesn’t just participate in everything thrown his way — he said that last year he turned down a six-figure salary to be an editor-at-large at a major publication. He’s also denied opportunities to design three bags for $75,000 for a mass brand. But, he is moving forward in a collabation with Adrienne Landau and is in discussions with Linda Farrow. Earlier this month, he hosted a meet and greet at the Just Cavalli store in SoHo. One thing is clear: Just as much as the fashion bloggers feature their favorite brands, the bloggers are brands themselves. It's now a two-way-street between the blogger and the fashion world.