Selasa, 25 November 2014

The Most Amazing Fashion at the Tonys

Fashion Bloggers Are Making More Than Ever Before

Fashion blogging used to be seen as a fun way to share one's personal interests, and maybe gain a small following — now, it has become it's own seven-figure industry. A WWD article noted Thursday that top bloggers' are earning big from affiliate sales, brand collaborations, and appearances fees. These bloggers are invited to (and sometimes paid to attend) fashion week shows and flagship opening parties, which can potentially be featured on their site or Instagram. Bryan Grey-Yambao of Bryanboy admitted his net worth is steadily rising on an annual basis. Appearance fees just a few years ago were around $5,000 - now, it's a minimum of $10,000 or $15,000, while top-tier bloggers can command close to $50,000 for a high-profile brand event. Fashion bloggers bridge the gap between the shopper and the fashion house, providing their readers with insider tips and info on a personal level. These bloggers have gained a huge following on social media with highly engaged audiences, making them "influencers," and therefore valuable to any sort of fashion promotion. Amber Venz, president of performance-based digital management agency RewardStyle, told WWD that the average blogger conversion rate — a measure of how many users click a link and make a purchase — is one percent, a typical number for content-based or native advertising. It's the retail sales these bloggers drive, however, that the firm focuses on. Rachel Parcall of Pink Peonies remains one of the top earners. Based on RewardStyle’s data, she will make at least $960,000 from affiliate programs alone this year. She still makes additional income on top of that, through partnerships with brands like TRESemm√© or J. Crew. She started her site two and a half years ago as an online journal that she intended to be more personal than Facebook so her friends and family could keep up with what she was doing. Today, her conversion rates range from three to 12 percent, depending on the month. In April, she said she drove 100,000 clicks to Nordstrom.com, one of her highest converting affiliate retail partners. Fashion bloggers are seen as brand stars with powerful voices on what they do and do not like. Recently, more designers have been contacting bloggers for "dedicated posts."




According to an internal e-mail obtained by WWD, Rebecca Minkoff was in negotiations to pay Fashiontoast’s Rumi Neely $3,000 to Instagram herself wearing the designer’s denim line when it launched last summer, although the deal was never completed. It's also rumored that Rebecca Minkoff did pay Song of Style's Song $5,000 to publish a photo wearing a pair of bandana print shorts from that collection, although the brand still denies doing so. Calvin Klein enlisted bloggers, including Leandra Medine of Man Repeller, to help break its #mycalvins campaign on Instagram in February. The throwback to the Calvin Klein logo waistband included bloggers and celebrities posting photos on Instagram of themselves in their Calvins. Since it began, the campaign has engaged more than 200 influencers from 25 countries, with a combined 300 posts reaching almost 200 million fans and generating more than six million fan interactions. The bloggers, though, are developing the way in which they share this content, adding their own personal touches. This is important to many of them, including Grey-Yambao. He doesn’t just participate in everything thrown his way — he said that last year he turned down a six-figure salary to be an editor-at-large at a major publication. He’s also denied opportunities to design three bags for $75,000 for a mass brand. But, he is moving forward in a collabation with Adrienne Landau and is in discussions with Linda Farrow. Earlier this month, he hosted a meet and greet at the Just Cavalli store in SoHo. One thing is clear: Just as much as the fashion bloggers feature their favorite brands, the bloggers are brands themselves. It's now a two-way-street between the blogger and the fashion world.

Celeb Looks We Loved This Week

Street Style: London Fashion Week

Cheerio! It's time for London Fashion Week. For street style, that means punky plaids, technicolor everything, and of course, the best in millinery. Check out how our favorite editors, bloggers,models are handling style across the pond.

 

5 Must Have Ankle Boots

There is nothing quite like the feeling of crushed leaves beneath your foot, and this uniquely fall activity should not be done in summery sandals. Step into the latest ankle boots before they’re gone like the autumn foliage. With options from patent to lace-up, flat to sky-high, you are bound to find a pair that matches your personal style. Check out our fall guide here for this season’s best styles.




6 It-Bags Ready To Make a Comeback

Remember those infamous It Bags that dominated the mid-to-late 2000s? The ones carried by everyone from Mary-Kate Olsen to Sarah Jessica Parker and as ubiquitous as their Starbucks cups and oversized sunglasses? Some of these bags have seen whimsical updates recently (hi Fendi!) while others have remained true to their iconic looks,but either way,we're starting to feel a nostalgic allure that's pulling us to them once again. Here,seven of our favorite once trendy,now classic It Bags.





Senin, 13 Oktober 2014

What Parents Should Know When Choosing Modelling Agencies For Teenagers

Choosing Modelling Agencies For Teenagers can be quite daunting, especially where you have never done anything close to this in the past. It is nowhere near choosing the right school or neighborhood for your kids and family respectively. This has the potential of destroying or building your children's modelling dreams and career. First, you need to talk with your child tom determine if they are comfortable about getting into the entertainment industry. It could be your dream, and they are only saying yes, because they do not want to let you down. This is crucial because if it is not their dream, whatever you do going forward, will never satisfy them. Modelling Agencies for Teenagers Must Show Their Success Stories Secondly, you need to look for success stories. Rarely will you get Modelling Agencies For Teenagers that are new in the industry and already boast of a few success stories. You will only get success stories with modeling agencies that have been in operation for years. The world has changed the way businesses and companies are run, and modelling agencies are not exempt. If the agency lacks a website, and you cannot obtain much help from parents of other teens regarding their children's modelling careers, you should avoid working with them. The success stories here do not refer to huge projects, but they should be reassuring to you and your child. When dealing with the Modelling Agencies For Teenagers, you need to find out if they have other kids that are share a few things in common with your child. Examples of these traits include age, ethnicity, and looks. This will reassure you that at least there is a precedent in place, and it is not as if your child will be the first of his/her kind to get such an opportunity. If the agencies have other kids with similar traits to your child's then you will know that they already have the necessary experience to offer you the best services. It is so easy for kids to get lost in a crowd, not unless they have others that they share a few qualities with. Modelling Agencies for Teenagers Love Interviews Modelling Agencies For Teenagers will mostly interview you and your teen son or daughter to determine if they can sign or give you a contract. You will sign the contract on behalf of your kid, since the law does not allow him/her to do so. The teen is still a minor, and as his/her guardian or parent, you have the sole responsibility of signing the contract. It is imperative that you explain what the contract stipulates to your kid. You can only do this once you take the time to interview each agency you come across, even as they are also interviewing you and your teenage child. If the answers do not please you, then there will be no need for the contract. Finally, always remember to send your thank you message to the Modelling Agencies For Teenagers that allow you to visit and talk with them about your child's potentials in this industry. Never take the whole experience for granted. Learn to be grateful and show the agencies that you are grateful by calling or sending them an email thanking them for their time. This way, you increase your kid's chances of being hired by these top modelling agencies, such as Models Direct.